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Innovation Tenet

We will never hesitate to proceed with a new business unit, investigate a new technology, or learn a new skillset if doing so will better serve our customers.

Our company’s accomplishments to date and capabilities going forward are derived from our continually acquiring knowledge and fortifying our technical foundation.

Price Points On Innovation


Don’t settle for good enough

Years into the development of new products at Antec Controls, the design team started over because the product wasn’t as “good” as it could be. This going-back-to-the-drawing-board approach made the products better in the long run and made sales soar.


Know what winning takes time

On average, Price covers losses for start-ups for five to 15 years before seeing an ROI, underscoring an unwavering commitment to innovation. Getting the science right, learning how to build it, and marketing all takes time, but proper innovation cannot be rushed. It takes what it takes.


Train Others

Once the science is sound and the products are perfected, training its customers on how to utilize Price’s products is the next essential step. Price built the Price Technical Centers (PTCs) in Georgia and Arizona to provide educational and informational experiences for customers, suppliers, sales reps, engineers, and other key stakeholders.

E.H. Price: Foundation and Legacy